Telcos are looking for “Value for Money” in terms of their core TV service capabilities, having the recurring costs aligned with a subscriber’s growth model. Moreover, they are looking to increase the entry points for consumers, embracing simultaneous TV monetization models, from Subscriptions and Ad-supported models to all kinds of VoD offerings. Agile TV shall be seen as a “tool” to diversify revenue streams while appealing to different customer segments, supported by advanced content discovery and aggregation models.
Ponente
